I’ve been noticing a shift in the narrative that’s being aimed at individuality, it’s out there and it’s happening right under our noses. Individuality is becoming extinct. Watch and listen – people are being categorized all the time. The individual is a dying species.
There’s so much pressure to “behave” and “look” a certain way or to perform – or else. The conditioning starts in the factory we call school. We as humans, carry within us an ancient pain of separation. This pain is used against us all the time. Our fear of separation is played upon constantly, to the point of causing us stress to keep up and comply.
A couple years ago now, I was noticing on TV, for example, the saying: “You’ve got this.” I heard it a few times a day in advertisements and TV shows, enough that it stood out.
On the surface, this saying sounds like a good thing. It appears as humans, we’re all capable of handling whatever comes our way. Whether we are or aren’t, isn’t the issue. Underneath the surface, however, this coined saying hits our fear of separation, causing lots of unconscious pressure to succeed and strive.
What if I haven’t . . . got this?
It’s very damaging to individuality. “You’ve got this” assumes all people everywhere are equipped to handle everyday life like it’s a piece of cake. This isn’t true – we’re all different and each day is different. We have our ups and downs – that’s life – it’s not meant to be “pushed through” all the time.
You’ve got this: Who is the you they are referring to and what is the this you’ve got?
- The depressed you trying to get out of bed?
- A mother or father trying to get the kids ready for school before going to work?
- Someone who has experienced the death of a spouse or loved one?
- Kids trying to get passing grades?
- Office worker in a traffic jam?
- Mature woman in menopause?
- Person with serious illness?
- Someone planning a vacation?
- Recently divorced?
“You’ve got this” . . . see how silly it sounds now? This is a very dangerous assumption that causes stress, unconsciously pressuring us to keep our lives managed all the time. This isn’t true, nor should it be. We are individuals and our processes are different.
Our minds will run away with sayings like this – it’s automatic! “What’s wrong with me! My life is crap. I can barely get my kids off to school – then I go to a job I hate. You’ve got this – yeah right?? I’ve got nothing.
“Just do it” is another famous phrase that puts pressure on most of the population who are not equipped, nor desire to “just do it.” We are individuals, all playing a different part on this stage of life – Our part. I’m nowhere near the super active people on those commercials – but do I sometimes feel the pressure to attempt to be like them? Most certainly. Do I beat myself up for feeling tired, forcing myself to be productive in some way that is counter-intuitive? Yes, that is, until I catch myself, and relax.
When was the last time you were asked to offer your expertise or creativity in a job? The trend of corporations, large and small, asking us to work until we drop with no honor or respect for each individual’s contribution seems to come from the top down, without individual representation.
We’ve been “numbers” for a long time now. This conditioning happens at a very young age. Little kids have tons of homework and forced to take homogenized tests. Herd mentality – homogenized tests – conditioning – homogenized people. Comply or fail.
Try to notice things like this. The media is always the source. You can almost predict what’s about to happen – people herded into groups – individuality slaughtered. When’s the last time in your memory this happened, when people of a certain group were outcasted or worse, eliminated. It happens too often. This is by design, this is slow, drip-fed programming and conditioning so people won’t be surprised when it happens . . . again. We’re being led into a trap – slotting individuals into groups.
“You’ve got this.” Maybe you do, maybe you don’t. So what. Nothing is wrong with you! We are all individuals. We each have our own way of doing things – or not. We each are content in our own way – or not. We express ourselves in our own way. It’s getting to be less and less of a freedom however, as the pressure mounts to comply.

Don’t get used to this. Stay awake. Maintain your individuality. Don’t be pressured or manipulated into being someone or something you’re not. Watch. Observe. Notice. On the surface a simple saying on TV appears harmless, but really, it’s a loaded gun aimed at you.
Please share your thoughts…